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Social analytics is a tool that helps you to track and analyze the performance of your social media accounts. It allows you to monitor important metrics such as engagement, reach, and followers, as well as track how your social media posts are performing over time. With social analytics, you can gain valuable insights into your audience's behavior and preferences, and use this information to optimize your social media strategy. This tool can help you to identify which types of content and posting times are resonating with your audience, and make data-driven decisions to improve your social media performance. Social analytics is useful for businesses and marketers who want to build and maintain a strong social media presence, and connect with their target audience in a meaningful way. By regularly using social analytics, you can track your social media growth and ensure that your strategy is aligned with your business goals.